Friday, October 23, 2009
This is the Fun Theory video in which Volkswagen changed a simple flight of stairs into a flight of stairs made up of a piano keyboard with each step becoming one key on the keyboard.
What was once a mere stairway is now a piano that can be played by stepping on keys. The change was accomplished overnight by a work crew on steps leading to and from the Odenplan subway in Stockholm, Sweden. Applying pressure on each step results in playing a musical note.
Suddenly climbing the stairs is no longer drudgery. Now it is fun.
The folks at Volkswagen postulated that one can change human behavior by making a dreary experience into one that is fun. They clearly succeeded tremendously getting a 66% increase in the use of the stairs as opposed to the escalator.
Watch for yourself:
Julie Andrews accomplished the same thing in the film, The Sound of Music, when she taught the children that a spoonful of sugar helps the medicine go down "in a most delightful way."
Maybe musical stairs will soon be coming to a stairway near you?